Book Recommendations

Any successful person will tell you that they read many books in their lifetime. Reading is great for increasing your knowledge, but also for exercising your mind. For entrepreneurs reading is one of the best things you can do, as biographies and business books are so readily available for us to learn from. I’m going … Continue reading

Seth Godin- Linchpins are Everywhere

Seth Godin marketing guru is best known as, “an entrepreneur, bestselling author and agent of change.” His newest book Linchpin: Are you Indispensable is all about the importance of ‘linchpins’. A linchpin is, “somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable,” says Seth. This … Continue reading

Be Remarkable- Be a Purple Cow

This article was inspired by Seth Godin’s article entitled In Praise of the Purple Cow, which I urge you all to read. The concept of the Purple Cow is about being remarkable. “While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures … Continue reading

How to Make a Media/Press Kit

If you’re launching a new business you’re going to want to put a media kit [a.k.a press kit] together to send to your local news. A media kit is made up of five main components including: backgrounder, news release, biography, photos with captions, and a fact sheet. This information assists the media to cover a story. … Continue reading

Call for Vendors- A Local Resource

Anyone starting a new retail company, you know how expensive trade shows are to attend. Even in Toronto, festivals like the Jazz Festival will cost you $500 a table. These prices are infeasible for a lot of student start-ups. Here’s a link to a website I came across called Toronto Craft Alert that publishes local … Continue reading

The Importance of Failing

They say one thing that distinguishes an entrepreneur is their ability to turn failure into something positive. Experiencing failure is one of the best forms of learning. We learn from the experience, in order to do better in the future. We learn to pick ourselves up quickly. And we learn how to deal with disappointment. … Continue reading

100 Most Creative People in Business

I was at an entrepreneurship conference last week, and the speaker asked the guests about what creativity meant to them. One responded that it was taking tools you already had, and using them differently than their initial intention. Another said it was looking at something from different perspectives and approaching situations in sometimes unorthodox ways. … Continue reading

Canadian Financing

When starting or running your business, it is always a good idea to look at options for grants. Many entrepreneurs don’t realize how easy it can be to obtain financing or a non-repayable grant from the government. The easiest way to look into this is to call the Canadian Small Business Finance Centre at   … Continue reading

Quality vs. Cost

Retailers often have to decide wether to sell higher quality at a premium price, or lower quality at a discount.  You don’t want to sell too high to lose your customers, but you need to make sure that you are not sacrificing quality to keep costs lower. A key phrase to remember is, “Quality is … Continue reading

Sprouter

For those of you who don’t use Sprouter, you’re missing out. Sprouter is basically twitter for entrepreneurs. The social networking site, founded by Sarah Prevette, allows you to network with individuals just like yourself to share ideas and collaborate. You can also find Sprouter events in your area, for example  live in Toronto so I … Continue reading